my newsletter: keeping up with the content
every week, i read hundreds of emails and articles to compile the most interesting into my weekly newsletter. it has 350+ followers and an open rate of 70 percent — much higher than the average newsletter that falls somewhere in the teens.
newsletter independent study course
in spring 2016, i conducted an independent study course at unc with a journalism professor delving into the inner-workings of email newsletters. each week i will highlight a different newsletter, examining how it looks and how it works.
during the course i used research methods to find out what the optimal newsletter looks like to a reader, and writing a final paper about it. my final project was the newsletter above that I launched.
read more about it on my research blog.